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Juno Launches $25 Million Off-line Branding Campaign
[July 13] Juno Online Services launched its largest ever branding campaign, with the tag line "Everybody's Getting It."
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ShopNow.com Banner Wins Highest Click Rate
[July 13] The most clicked-upon ad banner for the week ending July 4 was one from ShopNow.com, which recorded a CTR of 24.1 percent, according to Web measurement service Nielsen//NetRatings.
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Integrated Youth Market Agency Launches
[July 13] G-WHiZ! launched as an integrated, multi-disciplinary marketing company specializing in communications for the youth market.
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SBN.com Signs Yellow Pages Pact With IDT Corp.
[July 13] SBN.com licensed its Online Yellow Pages to ISP and international telecommunications company IDT Corp.
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MSN LinkExchange, Excite@Home Partner for Ad Sales
[July 9] MSN LinkExchange said that small-business customers of its AdStore Web site promotion service can now purchase targeted banner advertising packages on the Excite Network.
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Staples.com Selects I-Traffic for Online Ads, Direct Marketing
[July 9] Staples Inc. retained New York City-based i-traffic as its online advertising and online direct marketing agency for Staples.com, the company's e-commerce business unit. Billings were not disclosed.
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News Source: Internetnews.com / Internet Ad Report » here